Keeping in touch with people needs to be managed and the best, well only way is through a CRM (Customer Relationship Management system), A CRM system will help you keep track of the 1000s of contacts you'll build up in your business life, whether its a reminder to call a customer or send a Christmas card to automatically sending out an emails to leads, a great CRM helps you systematise this process and makes it simple.
If you like me, can at times be a little unorganised then you really should be looking at a CRM system apart from increasing your profits it can be a time saver and memory jogger, such as logging what was said and agreed on a call.
Customer Service
A CRM system also helps you improve your customer service, you can set up a relationship builder so you can remember to follow steps once someone becomes a customer which totally systematise the process.
- step 1 may be send a thank you email
- step 2 may be to call in a months time to ensure everything is okay
- step 3 may be to send an email with tips on how to get more form the service or product and so on....
So what does this do? It shows the customer that you care and also keeps you in their mind and therefore more likely to use your product or service again an/ or refer you on to someone.
A service I use is Oprius, out of all the online cloud systems I trailed, I found Oprius to be the most intuitive and easy to use, with Oprius you can set up a lead capture page, set up an auto responder as well as keep track of your contacts where they came from and the contact you've had with them and when to contact them next, This sort of information is invaluable.
Unfortunately a lot of business owners don't keep track of this information or action it, this is a waste of marketing efforts and is literally throwing money away and as good as a bucket with a hole in it!
Click here to check out Oprius and trial it for a month for free
So, a Great CRM can save you time and help you be more organised and help you to give great customer service all of which will increase your profits. So if you're not using a CRM yet so spend some time exploring and trailing out a CRM system.
To your success
Paul
No comments:
Post a Comment