Catch up with me on Google+ gplus.to/pauljennings
To your success
Paul
Friday, 16 September 2011
How big is Google Plus and the Plus 1 button for your business?
Welcome to my first video, it's about how you should have the Google +1 button on your website and be using Google Plus as part of your Social media Strategy in your marketing.
Catch up with me on Google+ gplus.to/pauljennings
To your success
Paul
Catch up with me on Google+ gplus.to/pauljennings
To your success
Paul
Wednesday, 24 August 2011
Build a network to build your business
The marketing strategy I'm about to explain for your business, can be very powerful, when done correctly. look at it as a serious potential route to market for your product or service and make sure you understand fully how it works before making a decision.
With most marketing strategies, we find that they can cost quite a bit of money and we won't know if they will work for our business, or what return we'll get! If you decide to build a network to promote your business and market your business, you'll know exactly what your overheads are for gaining new customers, therefore your pricing can be much keener, as you won't have to pay out, until customers or clients have brought your product or service.
What exactly is Network Marketing
Generally your route to market should only be through a network of distributors - advocates that like your product or service enough to recommend it to their friends, colleagues, family and other people they know. When they get a customer you then compensate them with part of the profits from that sale. The distributor can also go out and find other distributors to build a team which they then earn from when they make a sale (*Note* in the UK it is illegal to pay distributors for recruiting other distributors as this would make it a pyramid scheme). When someone becomes a distributor for your company, it is their own business. you cannot tell them when to work or how many hours they have to do, it is all off of their own back, therefore you need to make it worth their time
There are different structures in network marketing businesses such as Binary, Breakaway, Uni-level, Matrix or a combination of these systems. However I'm not going to go into each system here.
Network Marketing works with almost any product or service, however it works best where there is service that is used on a consistent basis by the consumer, so the distributor doesn't have to go back for repeat sales, they then get paid a percentage on those services every month and after a period of time, the distributor can build an excellent residual income. With products, the distributors has to make sales every month, so at the beginning of the month they start at £0.
As with a franchise, generally you will have to charge the prospective distributor a fee to join your company, this will prove they are serious, but also cover your costs training and getting them started with any marketing material, also like a franchise, you may want to charge them a monthly fee, this covers your overheads involved. If you didn't charge this fee you'd then have a lot of people getting your marketing materials and being trained and then not doing anything with their business, this would eventually put you out of business.
With a network marketing strategy, you'll need to have your distributors doing a minimum amount of activity, until they get paid, or at least get paid full commission by retailing the products or the service, otherwise you'd have people just signing up distributors and no one retailing, will equal no money coming in to the business.
Tips to start and run a successful Network Marketing system
- Always pay your distributor base on time.
- Always deliver a great service, it is your distributors friends and family buying the product or service.
- Have great training.
- It's best to keep this as your only route to market.
- Work with a financial director to cover how much you can pay the distributor base.
- Their should be several bonuses available for the distributor base, so the more activity they do the more they can earn.
Misconceptions you'll find with marketing this way
- It's an illegal pyramid scheme - As I said earlier, It's only illegal if people get paid for recruiting distributors and there is no product or service involved. Also when you look at any sizeable business they are pyramid like in structure.
- Only the people first in earn lots - This not true as in most systems new distributors can overtake the person recruiting them and eventually make more money.
- It will eventually saturate and people will lose out - This doesn't happen because the birth rate exceeds the amount of distributors that join, Not everybody wants to do it and generally people are too lazy! about 20% of the distributors that come into your business will really work at it!
Done and run well a network marketing business will be win/ win/ win for all involved, the company, the distributor base and the customers.
To your success.
Paul
I've been a distributor in a very successful UK based Network marketing company since 2008 and am now within the top 2% of distributors, It's helped me improve my marketing and sales skills and I also earn a healthy residual income from it. You can find out more about that and join me here
Tuesday, 23 August 2011
Would Facebook Pay Per Click Marketing be for you?
Carrying on from my last couple of posts I thought I'd write about Pay Per Click marketing on facebook and why it may be better for you than PPC on the search networks.
So what are the benefits of using facebook ppc, the main difference about facebook ppc is, rather than advertising to people that are looking for your product or service keyword(s) at a specific time you can advertise to people who may be interested in your product or service and your ad will show when they use facebook, if your ad catches their attention they'll click on your ad and then be taken to the site you've specified.
Marketing on facebook can be very targeted as you can fill in search data to be targeted to your potential customers or clients, so if you were a running shop and wanted to target runners you can and your ad would only show to runners that are using facebook, what is great is when you set up your campaign and add 'runners' or 'running' to your keyword terms facebook will tell you how many people your ad has the potential to reach (remember some of these may not use facebook at all any more or on a regular basis) you can also target ages so if you just wanted to target runners over 50 then you could and if you just wanted to target runners in a local area you can do that too!
You can be really sneaky and just target followers of your competitors pages too, so if in your search terms you put a facebook page in, your ad will just show to those people.
One of the best things to do is to set up a facebook page to send your prospects to, on that page you can then give tips and post about useful resources about your product or service, add things that will keep your fans coming to your page to look at your tips if they miss it on their wall. Then when they are ready they'll go through to your site and buy your product or service.
A great way of getting people to like your page via facebook ppc is to keep your ad simple so if we go back to the running retailer a simple ad would be 'Like Running? Click 'LIKE' what happens in the minds of the prospect is they think 'yes, I like running, I'll click like' simple and they don't have to think or view the page first. I did this with the Best of Hertford facebook page http://www.facebook.com/thebestofhertford and I got the cost per 'Like' down to 5 pence, now to get a fan for 5 pence is really great and I had simple copy in the ad of 'live in Hertford? click LIKE'.
I'd love to see your facebook page so let me know the address and I'll stop by and 'Like' it.
As with normal search ppc though try a few different ads and test and refine them.
To your Success
Paul
Visit my new Facebook page http://www.facebook.com/pages/Bloom/173730166021105 and click like for more tips and links to resources.
So what are the benefits of using facebook ppc, the main difference about facebook ppc is, rather than advertising to people that are looking for your product or service keyword(s) at a specific time you can advertise to people who may be interested in your product or service and your ad will show when they use facebook, if your ad catches their attention they'll click on your ad and then be taken to the site you've specified.
Marketing on facebook can be very targeted as you can fill in search data to be targeted to your potential customers or clients, so if you were a running shop and wanted to target runners you can and your ad would only show to runners that are using facebook, what is great is when you set up your campaign and add 'runners' or 'running' to your keyword terms facebook will tell you how many people your ad has the potential to reach (remember some of these may not use facebook at all any more or on a regular basis) you can also target ages so if you just wanted to target runners over 50 then you could and if you just wanted to target runners in a local area you can do that too!
You can be really sneaky and just target followers of your competitors pages too, so if in your search terms you put a facebook page in, your ad will just show to those people.
One of the best things to do is to set up a facebook page to send your prospects to, on that page you can then give tips and post about useful resources about your product or service, add things that will keep your fans coming to your page to look at your tips if they miss it on their wall. Then when they are ready they'll go through to your site and buy your product or service.
A great way of getting people to like your page via facebook ppc is to keep your ad simple so if we go back to the running retailer a simple ad would be 'Like Running? Click 'LIKE' what happens in the minds of the prospect is they think 'yes, I like running, I'll click like' simple and they don't have to think or view the page first. I did this with the Best of Hertford facebook page http://www.facebook.com/thebestofhertford and I got the cost per 'Like' down to 5 pence, now to get a fan for 5 pence is really great and I had simple copy in the ad of 'live in Hertford? click LIKE'.
I'd love to see your facebook page so let me know the address and I'll stop by and 'Like' it.
As with normal search ppc though try a few different ads and test and refine them.
To your Success
Paul
Visit my new Facebook page http://www.facebook.com/pages/Bloom/173730166021105 and click like for more tips and links to resources.
Thursday, 18 August 2011
Don't waste money using Google Adwords marketing
Pay Per Click advertising and Google Adwords Marketing is one of the best ways to drive prospective customers to your website and ones that are already looking for your product or service, especially if your site is new and not been picked up by the search engines yet.
For those that don't know what Pay Per Click marketing is a previous post I have written. Using Adwords in your marketing strategy can give a significant boost to your business and a great return on investment and if you've not tried it yet then do so.
The one thing with Adwords is that you can spend a lot of money and get little or no business from it, and I've heard this complaint from entrepreneurs many times, unfortunatley I've not seen their particular Pay Per Click marketing campaigns to comment on how they have spent too much with poor results but let me explain some posibilities as to why. However let me clear up one myth and that is that your competitors can click on your ads over and over again and use up your budget, if they try this the Google Adwords program will recognise that the clicks come from the same PC and therefore not count clicks, this means that the competitor would have to use several different PCs and that would just be a waste of time (unless they were mental of course) which would be better spent getting new customers.
One way to use a lot of your PPC marketing spend is to set the wrong area for your ads to show, on my old Hertford Electrician site I have Google Adsense showing this shows up ads for other electricians, now my site is for Hertford and the for the local area only so why would an electrician from say Bath want to advertise in Hertford, it would not be worth them coming up to my neck of the woods for work! so when a person click on the ads they lose money, another point for this is that they have their ad showing on Googles display networks, the problem here is your ad will get shown on a site with relevant content to your site but it may not be a great site to get prospects, therefore you budget may get wasted here when people are just curious and click on the ads.
Setting your bid too high means that your budget could get swallowed up pretty fast, it's best to aim for the second or third spot rather than the top where you'll be paying the maximum cost per click all the time. best to start low and increase the bid as you gain some metrics from Adwords.
Start off your campaign with a few keywords, if you have lots of keywords and largely irrelevant ones your money will again be wasted, on top of this you'll not get good metric feedback.
Test, Refine, Repeat is what you should be doing with your Ad copy on a regular basis, start off with 10-15 ads and find the top performers, create duplicates and change a word or two test that Ad for a few days to see which gets the most impressions and clicks, then do it again, changing just one word in the ad can reduce your ad spend and get a better return on investment.You also want to set your ads to show evenly so that you can see exactly how each performs.
Always be refining and tweaking your ads on a daily basis to see if you can get better results and reduce your spend and increase your ROI.
To your Marketing success
Paul
Do you run a business in or around Hertfordshire? I run 121 Google Adwords Marketing training with £50 free to spend on Google Adwords
For those that don't know what Pay Per Click marketing is a previous post I have written. Using Adwords in your marketing strategy can give a significant boost to your business and a great return on investment and if you've not tried it yet then do so.
The one thing with Adwords is that you can spend a lot of money and get little or no business from it, and I've heard this complaint from entrepreneurs many times, unfortunatley I've not seen their particular Pay Per Click marketing campaigns to comment on how they have spent too much with poor results but let me explain some posibilities as to why. However let me clear up one myth and that is that your competitors can click on your ads over and over again and use up your budget, if they try this the Google Adwords program will recognise that the clicks come from the same PC and therefore not count clicks, this means that the competitor would have to use several different PCs and that would just be a waste of time (unless they were mental of course) which would be better spent getting new customers.
One way to use a lot of your PPC marketing spend is to set the wrong area for your ads to show, on my old Hertford Electrician site I have Google Adsense showing this shows up ads for other electricians, now my site is for Hertford and the for the local area only so why would an electrician from say Bath want to advertise in Hertford, it would not be worth them coming up to my neck of the woods for work! so when a person click on the ads they lose money, another point for this is that they have their ad showing on Googles display networks, the problem here is your ad will get shown on a site with relevant content to your site but it may not be a great site to get prospects, therefore you budget may get wasted here when people are just curious and click on the ads.
Setting your bid too high means that your budget could get swallowed up pretty fast, it's best to aim for the second or third spot rather than the top where you'll be paying the maximum cost per click all the time. best to start low and increase the bid as you gain some metrics from Adwords.
Start off your campaign with a few keywords, if you have lots of keywords and largely irrelevant ones your money will again be wasted, on top of this you'll not get good metric feedback.
Test, Refine, Repeat is what you should be doing with your Ad copy on a regular basis, start off with 10-15 ads and find the top performers, create duplicates and change a word or two test that Ad for a few days to see which gets the most impressions and clicks, then do it again, changing just one word in the ad can reduce your ad spend and get a better return on investment.You also want to set your ads to show evenly so that you can see exactly how each performs.
Always be refining and tweaking your ads on a daily basis to see if you can get better results and reduce your spend and increase your ROI.
To your Marketing success
Paul
Do you run a business in or around Hertfordshire? I run 121 Google Adwords Marketing training with £50 free to spend on Google Adwords
Monday, 15 August 2011
Get more business with Pay Per Click Marketing
Have you tried Pay Per Click (PPC) Advertising yet? Marketing your business with PPC can be a great way to bring in new business.
What is PPC?
When you search on your preferred search engine for a product or service, you're shown results for that search, at the top and down the right hand side of the page are shaded boxes and in the top of the box are the words 'Sponsored Ads', the rest of the pages are what are called the organic listings or map listings, the 'Sponsored Ads' section are the PPC section where advertisers have 'bid' for the ad to show, I say bid because advertisers ads enter into an auction to be shown when someone searches for their product or service and depending where they come in the bidding depends where the ad gets shown.
If you were to bid £1 and a competitor was to bid £1.05 and others less than £1.00 your Ad would be shown in second place. Up until this point though it has not cost any advertiser* a penny, the time when the advertiser gets charged is when the searcher clicks on the ad, hence the term Pay Per Click.
Keywords
when setting ads, advertisers need to set some keywords, words that are relevant to the business that someone searching for a product or service will type into the search engine, every word has a different cost per click depending roughly how many advertisers there are and how much they are bidding for it therefore where you set your bid can make your keyword show or not be shown in the ads. The people bidding the highest will win the auction and so have their ad shown first.
Setting a budget
When setting up your ad, you are asked to set a budget, you may set a budget of £10 per day and let's say you set a bid of £1, once your ad has been shown and clicked on 10 times your ad will stop being shown for that day.Lets say your competitor sets a budget of £10 also and and set a bid of £1, your ads will stop being shown around the same time, If however you set your budget at £15 your ads will be shown longer so you should get more business than your competitor. If however you set your budget at £10 but your bid at 75 pence once your competitor's budget has been used up your ad will start showing at the top later in the day once your competitors budget has been used up. The one thing with PPC is that once your set budget runs out it's like saying right I'm closing the shop - no more sales today. one benefit is that if you become busy you can turn it off and when you need more business turn it back on again. One tip is to set your ads so they show all the time at the start and see when you get the most clicks, then re set the times your ads show to only the times you get the most clicks.
The Ad
The ads that you create are limited to a certain amount of characters and you need to make it compelling to the searcher to click on it, It also needs to have relevant keyword(s) that searchers are looking for, a relevant ad has more chance of being shown over a competitors and more chance of being clicked on by the searcher. When starting your campaign you should create around 10 Ads and test them to see which gets clicked on the most and then you take the best performing ad and create variations and pretty much repeat that all the time.
Your website
I'm going to keep this short, If your website is not good your prospective customer will bounce ie leave your website, in other words you'd have wasted your money on PPC, make sure you have a good and well designed website before initiating a PPC campaign.
The networks
The three main networks for advertising your site are Google Adwords (the most used) Microsoft advertising and Yahoo Advertising Solutions, Google has more people using it for searching therefore it has more people advertising on it, the other two have less people using them so less advertisers which can mean you spend less or get more for your budget.
Conclusion
This has been a simplified overview of using Pay Per Click Marketing and PPC can be great for getting new business, however it can take time to tweak it to get it right, the right ad, the right budget, the right bid etc. It really is a science or art, whichever way you want to look at it. PPC done well means you can get more business than your competitors and spend less than them, this is when it's done well!
To your PPC marketing success
Paul
*Except for when you Pay Per Impressions
PS If you run a business in Hertfordshire or don't mind travelling to Hertfordshire then you may be interested in my Google Adwords marketing 121 training
What is PPC?
When you search on your preferred search engine for a product or service, you're shown results for that search, at the top and down the right hand side of the page are shaded boxes and in the top of the box are the words 'Sponsored Ads', the rest of the pages are what are called the organic listings or map listings, the 'Sponsored Ads' section are the PPC section where advertisers have 'bid' for the ad to show, I say bid because advertisers ads enter into an auction to be shown when someone searches for their product or service and depending where they come in the bidding depends where the ad gets shown.
Keywords
when setting ads, advertisers need to set some keywords, words that are relevant to the business that someone searching for a product or service will type into the search engine, every word has a different cost per click depending roughly how many advertisers there are and how much they are bidding for it therefore where you set your bid can make your keyword show or not be shown in the ads. The people bidding the highest will win the auction and so have their ad shown first.
Setting a budget
When setting up your ad, you are asked to set a budget, you may set a budget of £10 per day and let's say you set a bid of £1, once your ad has been shown and clicked on 10 times your ad will stop being shown for that day.Lets say your competitor sets a budget of £10 also and and set a bid of £1, your ads will stop being shown around the same time, If however you set your budget at £15 your ads will be shown longer so you should get more business than your competitor. If however you set your budget at £10 but your bid at 75 pence once your competitor's budget has been used up your ad will start showing at the top later in the day once your competitors budget has been used up. The one thing with PPC is that once your set budget runs out it's like saying right I'm closing the shop - no more sales today. one benefit is that if you become busy you can turn it off and when you need more business turn it back on again. One tip is to set your ads so they show all the time at the start and see when you get the most clicks, then re set the times your ads show to only the times you get the most clicks.
The Ad
The ads that you create are limited to a certain amount of characters and you need to make it compelling to the searcher to click on it, It also needs to have relevant keyword(s) that searchers are looking for, a relevant ad has more chance of being shown over a competitors and more chance of being clicked on by the searcher. When starting your campaign you should create around 10 Ads and test them to see which gets clicked on the most and then you take the best performing ad and create variations and pretty much repeat that all the time.
Your website
I'm going to keep this short, If your website is not good your prospective customer will bounce ie leave your website, in other words you'd have wasted your money on PPC, make sure you have a good and well designed website before initiating a PPC campaign.
The networks
The three main networks for advertising your site are Google Adwords (the most used) Microsoft advertising and Yahoo Advertising Solutions, Google has more people using it for searching therefore it has more people advertising on it, the other two have less people using them so less advertisers which can mean you spend less or get more for your budget.
Conclusion
This has been a simplified overview of using Pay Per Click Marketing and PPC can be great for getting new business, however it can take time to tweak it to get it right, the right ad, the right budget, the right bid etc. It really is a science or art, whichever way you want to look at it. PPC done well means you can get more business than your competitors and spend less than them, this is when it's done well!
To your PPC marketing success
Paul
*Except for when you Pay Per Impressions
PS If you run a business in Hertfordshire or don't mind travelling to Hertfordshire then you may be interested in my Google Adwords marketing 121 training
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