So what are the benefits of using facebook ppc, the main difference about facebook ppc is, rather than advertising to people that are looking for your product or service keyword(s) at a specific time you can advertise to people who may be interested in your product or service and your ad will show when they use facebook, if your ad catches their attention they'll click on your ad and then be taken to the site you've specified.
Marketing on facebook can be very targeted as you can fill in search data to be targeted to your potential customers or clients, so if you were a running shop and wanted to target runners you can and your ad would only show to runners that are using facebook, what is great is when you set up your campaign and add 'runners' or 'running' to your keyword terms facebook will tell you how many people your ad has the potential to reach (remember some of these may not use facebook at all any more or on a regular basis) you can also target ages so if you just wanted to target runners over 50 then you could and if you just wanted to target runners in a local area you can do that too!
You can be really sneaky and just target followers of your competitors pages too, so if in your search terms you put a facebook page in, your ad will just show to those people.
One of the best things to do is to set up a facebook page to send your prospects to, on that page you can then give tips and post about useful resources about your product or service, add things that will keep your fans coming to your page to look at your tips if they miss it on their wall. Then when they are ready they'll go through to your site and buy your product or service.
A great way of getting people to like your page via facebook ppc is to keep your ad simple so if we go back to the running retailer a simple ad would be 'Like Running? Click 'LIKE' what happens in the minds of the prospect is they think 'yes, I like running, I'll click like' simple and they don't have to think or view the page first. I did this with the Best of Hertford facebook page http://www.facebook.com/thebestofhertford and I got the cost per 'Like' down to 5 pence, now to get a fan for 5 pence is really great and I had simple copy in the ad of 'live in Hertford? click LIKE'.
I'd love to see your facebook page so let me know the address and I'll stop by and 'Like' it.
As with normal search ppc though try a few different ads and test and refine them.
To your Success
Paul
Visit my new Facebook page http://www.facebook.com/pages/Bloom/173730166021105 and click like for more tips and links to resources.
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