Are you doing enough to get more business?

Marketing is the key to a successful business, so why do so many businesses either stop doing it when they are busy or stop doing it when times are tight? Usually it's the first thing that goes.

When things are tight, businesses should be doing more marketing to increase the business coming in. Lets imagine our marketing to be like a car, if times are tight but you need to get somewhere, you wouldn't stop putting fuel in (different marketing tools) because you wouldn't get to where you want to go. Like wise if you're on a long journey (building a business) you wouldn't not stop to refuel on that journey just because you're making good time, otherwise you'd run out of fuel at some point and not reach your goal destination.
Marketing is so important and you should be refuelling on a regular basis to keep your business going.
On this basis we should be doing a bit of marketing each day to fuel our businesses. Too many business owners think that it's their job once they have started a business to do the work - As Michael Gerber puts it in E-myth 'be the technician' when really it their job to work on their business and grow it so they can either move out of the business so it can run on it's own or to franchise or sell it! 
The only way to grow a business is to do some marketing and marketing done bit by bit each day is the best way to go, as by doing it this way is like an avalanche it's starts with a tiny bit of snow but as it goes down the mountain it gathers momentum taking more snow with it as it goes to become an unstoppable force.


So diarise each day your marketing activities even if it's 20 minutes per day and do it and make it an unstoppable force in your business to grow it.


To your success.
Paul

Are you doing enough to get more business?