Superbrands: What can we learn from them?

I've been watching a programme on BBC iPlayer about the superbrands recently and finding it very interesting, especially one particular episode about fashion got me thinking. What I find fascinating is the value that people attach to a particular brand and what they would pay for an item, that if it didn't have the logo on it, it would be worth a fraction of the price!


So how do they get us to pay the highest price tag possible? The answer is simple - Feelings. Now in reality they are getting people to pay for something that is just created by our own minds and neurology, something we can create ourselves and for free.
Let me show you, As you sit there reading the screen, think of a time when you were totally relaxed, it may have been on holiday or spending time with friends...you choose. Now close your eyes and as you think of that time now are you feeling the same feelings you felt when you were there? 


What feelings are attached to your product or service? Because when you are selling your product or service, when you drill down, you are not actually selling the product or service you are selling the feeling and if you can give a stronger feeling than any of your competitors can give then you'll get the sale. The thing is though if you can't deliver on that feeling after sale customers/ clients then suffer from 'buyers remorse' on the flip side though if you do and deliver an even stronger feeling, they'll buy from you again and again.

Superbrands: What can we learn from them?