Give Great Customer Service

Customer service should be key in your business and form part of your marketing, ensuring you look after your customers means that they will remember you, use your services again and recommend your services to others. This is why it's worth spending some time ensuring you've got it right.


Too few businesses concentrate on customer service yet now in our times customer service is a key factor to a successful business. Imagine if your cost to acquire a customer is £20 - this means that roughly for every £20 of marketing spend you'll get a customer. Now if you get that customer and treat them brilliantly and they tell a friend or relative about you and then they go on to use you, you've then saved yourself £20 which will then go into your profit!


Lets now imagine that you give prospects who aren't yet your customer a brilliant service, If you can demonstrate you give great service, your conversion rate will increase, therefore your cost to acquire a customer drops even further.


I really don't understand when business owners just give the standard service to customers, It's much more profitable to make your customers think WOW what a great service.
Something else you should be doing is ensuring that your top paying customers get more from you, It's only right, they are spending the most money with you.


So with this in mind what's is a list of 5 things you can do to give your customers an extroidinary service?
Here is a short list of basic ideas

• send them a birthday card.
• answer your phone or have a call answering service
• don't keep them waiting
• under promise - over deliver
• If you are B2B find business for them
• have a NO Brainer Guarantee 

Your goal should be to ensure that your customers or prospects would be crazy not to use you as going to your competitors would cost them more! This does not mean be the cheapest though, I'll cover pricing in another post.


To your success
Paul

Give Great Customer Service