What's in a Business Name

Thinking of a new business name can be huge fun, however some considerations need to be taken.

• Is the web address/ domain name taken?
• Will people know what you do from the name?
• Is it easy to pronounce?
• Is there a meaning in it?
• Shorter punchier names work well, Is it?
• Do you like it?

You can check if your desired domain name is free at 123-reg.co.uk having what you do in your business name and/ or your domain name can be of benefit with the search engines but not essential. 
A good tool to use for coming up with names is a thesaurus  just enter some words and write them down and then match them up, so if you were going to start a plumbing business you could be called Professional Plumbers, or put professional into the thesaurus and you'd get Adept, Efficient, Expert, Skilful or Slick...Plumbers. ( just an example of course)

Remember you're going to have the name for a long time and it will be part of your brand, to change it after several years could mean disaster especially if a lot of people know your name/ brand So work on it and get it right now, it would be a good idea to write a list of the finalists and then ask people you know to rate it and then go with the top one - so long as you really like it too.




To your Success


Paul

What's in a Business Name